In the last few years Drake, GQ’s Best Dressed Man 2017, has been keenly and consistently developing a unique style which combines grime-y terrace fashion inspired by Italian menswear brand Stone Island, with preppy American court-side sportswear.
He’s also demonstrated that he wants men to share in his imaginative, confident, butch style through his own-label OVO (October’s Very Own). He’s already got flagship stores in New York, Toronto and Los Angeles, and Soho, London is the next location to feature Drake’s very own clothing store.
The shop on 30 Berwick Street, London will sell his clothes and other merchandise with items for sale for the very affordable price range of between £32 and £110. No date has been announced for the opening yet.